UBND QUẬN _________

PHÒNG GIÁO DỤC VÀ ĐÀO TẠO

ĐỀ CHÍNH THỨC

ĐỀ KIỂM TRA __________

Năm học: 20__ - 20__

Tiếng Anh - Lớp 10

Thời gian làm bài: 60 phút

Trường:

________________________

Họ tên:

_______________________

Lớp: _____________

Điểm

Nhận xét của giáo viên

Bồi dưỡng Tiếng Anh 10 -

Practice Test 2

Time allotted: 60

Mã đề: 2

Read the following passage and mark the letter A, B, C or D on your answer sheet to

indicate the correct answer to each of the questions.

NIKE - JUST DO IT

When it comes to Nike, the classic tagline “Just do it” and the swoosh logo are probably what first

spring to mind. Is there anything special about the marketing strategies that have put the brand

on the map? Just like any other effective marketing strategy, the company has to remain

consistent in the messages that it sends to customers, as well as build up real and relevant values

for them. Nike, besides selling shoes, also sells touching sports-related stories that appeal to the

hearts of ordinary people and inspire them to keep running and practicing.

One example is the Dream Crazy Campaign started in 2018. This controversial campaign featured

Colin Kaepernick, an American football player who is best known for kneeling while the national

anthem was playing before a game to protest against racism and police brutality in the country.

The two-minute-long commercial featured Kaepernick telling stories about people who try their

best to overcome hardships in life and strive to become the best in their sports. The commercial

met with a mixed reaction from the public with numerous hate tweets from opponents calling for a

boycott of Nike, and images of people burning Nike products or cutting the Nike logo off their

socks all over the media. As the storm of protest was brewing, Nike quickly lost their sales. Then

something crazy happened. Those who identified themselves with the anti-racism beliefs started

to voice their support by spending money. Sales grew by 31% within days of the commercial being

released. Nike’s alliance with Kaepernick appealed to those who feel that brands should be agents

for social change, which taps into the younger market who potentially become lifetime customers.

1. What serves as the best title for the passage?

A. The history of Nike

B. Nike’s

controversial

marketing

C. Nike’s athletes

D. What makes Nike

famous?

2. According to the passage, what is NOT true about Nike’s Dream Crazy Campaign?

A. It was two minutes

long.

B. It encouraged

Colin Kaepernick to

voice his support for

anti-racism

C. It was about

different people who

rose above their

challenges.

D. It received both

positive and negative

reactions.