UBND QUẬN _________
PHÒNG GIÁO DỤC VÀ ĐÀO TẠO
ĐỀ CHÍNH THỨC
ĐỀ KIỂM TRA __________
Năm học: 20__ - 20__
Tiếng Anh - Lớp 10
Thời gian làm bài: 60 phút
Trường:
________________________
Họ tên:
_______________________
Lớp: _____________
Điểm
Nhận xét của giáo viên
Bồi dưỡng Tiếng Anh 10 -
Practice Test 2
Time allotted: 60
Mã đề: 2
Read the following passage and mark the letter A, B, C or D on your answer sheet to
indicate the correct answer to each of the questions.
NIKE - JUST DO IT
When it comes to Nike, the classic tagline “Just do it” and the swoosh logo are probably what first
spring to mind. Is there anything special about the marketing strategies that have put the brand
on the map? Just like any other effective marketing strategy, the company has to remain
consistent in the messages that it sends to customers, as well as build up real and relevant values
for them. Nike, besides selling shoes, also sells touching sports-related stories that appeal to the
hearts of ordinary people and inspire them to keep running and practicing.
One example is the Dream Crazy Campaign started in 2018. This controversial campaign featured
Colin Kaepernick, an American football player who is best known for kneeling while the national
anthem was playing before a game to protest against racism and police brutality in the country.
The two-minute-long commercial featured Kaepernick telling stories about people who try their
best to overcome hardships in life and strive to become the best in their sports. The commercial
met with a mixed reaction from the public with numerous hate tweets from opponents calling for a
boycott of Nike, and images of people burning Nike products or cutting the Nike logo off their
socks all over the media. As the storm of protest was brewing, Nike quickly lost their sales. Then
something crazy happened. Those who identified themselves with the anti-racism beliefs started
to voice their support by spending money. Sales grew by 31% within days of the commercial being
released. Nike’s alliance with Kaepernick appealed to those who feel that brands should be agents
for social change, which taps into the younger market who potentially become lifetime customers.
1. What serves as the best title for the passage?
A. The history of Nike
B. Nike’s
controversial
marketing
C. Nike’s athletes
D. What makes Nike
famous?
2. According to the passage, what is NOT true about Nike’s Dream Crazy Campaign?
A. It was two minutes
long.
B. It encouraged
Colin Kaepernick to
voice his support for
anti-racism
C. It was about
different people who
rose above their
challenges.
D. It received both
positive and negative
reactions.
